Telephone surveys are a quantitative marketing research methodology that involves calling and interviewing a representative sample of people within a geographic area or a targeted market served by a business or organization.
Market Street Research might interview 10 people or 1,000 or more, depending on our clients’ information needs. Telephone surveys involve:
Identifying the marketing research objectives Developing and pilot-testing a marketing research questionnaire Developing an appropriate market research sampling strategy Conducting the representative telephone interviews (data collection) Analyzing and presenting the market research results.
Axiom handles all aspects of telephone surveys, including helping you to clearly define the research objectives based on your company or organization’s information needs.
We design state-of-the-art marketing research questionnaires and research sampling methods, and closely monitor data collection by nationally respected polling firms. Our analysis and presentations are our greatest strength-Axiom goes beyond statistics, tables, and graphs to provide quality analysis and actionable results.
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