We all know that the Internet is a vast source of information of varying degrees of quality and accuracy â€“ but itâ€™s something that is constantly changing as well. As Internet information is produced and created by many different groups-individuals, it disposes of different forms, sources and resources, and purposes.
The most common sources of information on the web would be academic institutions, newspapers, activists, government departments and agencies, politicians, businesses, associations, non-profits, church groups, schools of thoughts and beliefs, and many others. Each of these groups has their own purposes, as well as manner of delivering information.
Looking closely at it, some people create websites to inform or educate people. There are also those who maximize the power of the internet to sell products or services, Still, there are those who just wish to present viewpoints, store data they have collected about a topic, and many other much more personal reasons.
With all these merry mix of purposes from different groups and individuals, the quality of information on the Internet ranges from excellent to extremely poor. This is where the search engines come into play as they are used to locate this information. Among the top search engines include Yahoo, Google, Lexus/Nexus, Forrester, Jupiter Media Matrix, to name a few.
As for AxiomBPM, we use the internet extensively as a tool for:
Accessing important data bases, such as the U.S. Census
Tracking general industry trends
Generating statistics about a geographic area or market
Surveying populations that can be reached via the Internet
Our goal is to use the Internet to find information that can be corroborated, is accurate, credible, and reasonable, and is useful given our clientsâ€™ needs. We often use the Internet to check facts about a geographic area or to compare our survey results with those conducted by others (such as the government or media organizations).
With our expert help, we can get your business on top through advanced web-based market research activities. Email usÂ [email protected]Â or Call Us on 1-949-202-5115 to know more about our Market Research Services.