Did you know that healthcare professionals who engage in healthcare marketing increase their annual revenues by 20-30% annually?
Doesn’t that sound nice? Integrating Marketing for health care is an important sector in any health care provider company. In this article, we will delve into reasons why this is so, and a list of the effective strategies you need to include in your marketing plan and proven ways to market any healthcare company.
Healthcare may not be the first sector you think about when it comes to content marketing. Nonetheless, health is a business like any other. In fact, Healthcare marketing has been around for ages, and healthcare practitioners often rely on tried and proven methods to advertise their services and connect with their patients. However, statistics show that 12% of companies are ignoring marketing for health care.
If you are a chiropractor, physical or dentist frustrated with your personal income, you are not alone. Most doctors today are working harder than ever but still see little increase in to take home. In fact, the ability for healthcare providers to build a successful and profitable medical practice across the country has become quite daunting. This has resulted in much frustration and disappointment making most doctors shut their practices and give up on their dreams.
Thankfully, there is a light at the end of the tunnel; it doesn’t have to be this way! It is possible for a health provider to build a profitable and successful medical practice. But how?
Try something new and potentially more effective – marketing for health care!
So why should you market your medical practice?
Because healthcare is evolving quite fast and most healthcare providers are now finding it difficult to keep up with the changes in marketing technology today. Advertising strategies that once worked efficiently in the past are no longer bringing in new patients.
Hence, changes in healthcare are going to force you to reevaluate your healthcare company and adopt new and effective marketing for health care strategies.
Today, marketing is more so about using data to make a personal connection with each unique patient rather than using the general advertisements to the masses.
With that said, it is evident that effective marketing strategies are essential to conquering the imminent competition. So, without further ado, let’s get right into them.
Here are some key points of successful healthcare marketing strategies
1. Making a marketing plan
A plan is the first step; a plan is effective in 100% of healthcare companies. To control your marketing plan you need to make effective marketing efforts and figures.
2. Conduct a healthcare survey through social media
The most important rule of marketing is to be equipped with content that is relevant to the here and now.
If you want to get a wide range of feedback about what patients are looking for in healthcare, social media is the place to get that. Online surveys are pretty straightforward and efficient. If you post them on social media, you can rest assured you will get a huge response. You can also hire an outsourced call center to conduct phone surveys.
3. Humanize your company
The puzzling circumstance you as a healthcare provider face is that you need to connect on a personal level with your patients, especially; when you are convincing someone to buy a service or a product from you. Therefore, when marketing for health care, ensure it is based around humanizing your staff.
The best way to do this is by offering a chance to win a healthcare service. This can be either through offering prizes or contests. This is an effective marketing for health care to increase both engagement and interest. Advertise the contests through email, text messages, and social media. Encourage patients to share, like and comment their views to increase exposure.
4. Share preventative health care tips to educate patients
This is the best way to attract patients into your company.
Create messages on health care tips in advance to post on social media and send email and text messages.
This way, you connect with your patients on a personal level who see that you care and are invested in keeping them healthy.
5. Answer common questions
We all know that SEO is a huge part of effective marketing for health care right? Today, 77% of online health seekers begin their search on search engines such as Yahoo, Bing, Google or Chrome. Hence save your customer service agents effort and time by answering some of the common questions.
If you cater for what people are looking for, you are going to find yourself in a great position for gathering new patients. This is because Google ranks pages based on two key metrics: authority; based on how many people share your content and go back to and two, relevancy based on the keywords.
Therefore equipped with this knowledge go ahead increase your search engine odds and answer the big questions you are tired of hearing.
6. Show what you got by creating something you can give away
The most popular option in the healthcare industry is to feature in wellness popularity. Here you focus on prevention more of cure. Your goal here is not trying to sell your product or services; you are simply trying to ensure that your clientele only remembers your name when it comes to healthcare.
The best tactic is to give something away just for signing up to your email list. This gives you leverage for speaking to your customers on a personal level.
7. Use social media for cross-promotion of your healthcare marketing strategies
Many healthcare service providers refer their patients to other companies for relevant services such as optometrists, massage therapists, and chiropractors. In the past, this was done by word of mouth but with evolved marketing for health care, it is simpler through social media posts.
Promote other companies images on your social media pages and have them do the same for yours.
Lastly, if you have something to say, put it on video. Your customers will connect more to you if you give them a personalized video message.
Axiom – Outsourcing Simplified specializes in getting you the results you want and even help you have a life again. Our clients are typically health care providers who want to reach patients.
Healthcare marketing is not a decision that should be overlooked. Therefore, we invite you to explore our site, then contact us with any questions you may have, and we will be glad to be of service.